8 ways to use AI in digital marketing + examples
Additionally, the same tools can help identify the right channels for a media buy and even the optimal placement of an ad based on customer behavior. Modern AI marketing solutions help stakeholders ensure that they are getting the most out of their investment in a campaign. Sprout Social is a leading social media management platform, and it has integrated powerful AI features. These include optimal send times, which predict when your audience is most likely to engage, and AI-powered listening tools that analyze social conversations for trends and sentiment. The value proposition of this AI tool for marketing is enhancing a marketer’s intuition with data-driven recommendations for maximum social media impact.
How can AI in marketing help me reach my customers and personalize their experience?
FeedHive helps marketers streamline their workflow by handling repetitive marketing tasks, from drafting posts to ensuring maximum visibility. DeepBrain AI Studios leverages generative AI to create human-like avatars and video content that marketers can use for branding, tutorials, and more. According to recent research, 54% of companies benefit from using AI by automating business processes, resulting in cost savings and increased efficiency. This applies to marketing as well, as AI significantly cuts down ad spend waste. Today’s customers expect quick, reliable service, and AI-powered chatbots are making that easier than ever.
Artificial intelligence Reasoning, Algorithms, Automation
To illustrate the difference between these approaches, consider the task of building a system, equipped with an optical scanner, that recognizes the letters of the alphabet. A bottom-up approach typically involves training an artificial neural network by presenting letters to it one by one, gradually improving performance by “tuning” the network. (Tuning adjusts the responsiveness of different neural pathways to different stimuli.) In contrast, a top-down approach typically involves writing a computer program that compares each letter with geometric descriptions.
35+ Best AI Tools: Lists by Category 2025
Unlike some AI assistants that lock you into a specific workflow, Codeium works as a lightweight extension inside VS Code, JetBrains, Jupyter, Colab, and over 40 other IDEs. It offers autocomplete, AI chat, and code search for 70+ programming languages, helping you write code faster, reduce boilerplate, and stay in the zone. That’s why AI customer support tools are everywhere now—handling basic queries, automating responses, and sometimes even pretending to be human.
Lyro AI by Tidio: AI Customer Support for E-commerce
It offers a variety of tools to create customized educational content, such as quizzes, exercises, and multimedia presentations. It can even focus on personalized learning paths and adapt content to individual learners' needs. This AI-powered platform is designed to help you grow and manage your social media pages faster and with ease. It uses advanced AI algorithms to empower marketers to create engaging and original content fast and easily.
Machine Learning for Dynamical Systems
They confirmed the customer’s intent, fetched the requested information, and delivered an answer in a one-size-fits all script. Improvements made at each layer — hardware, software, and middleware — can speed up inferencing on their own and together. RAG is currently the best-known tool for grounding LLMs on the latest, verifiable information, and lowering the costs of having to constantly retrain and update them. RAG depends on the ability to enrich prompts with relevant information contained in vectors, which are mathematical representations of data.
word choice Discussion versus discussions? English Language Learners Stack Exchange
As far as I know, there is no hypernym for "classes which are not online". As far as I am concerned, if we address "Respected Sir " doesn't it mean, you were once respected but not now as we can deem 'Respected ' is the past perfect Tense of 'respect '. That said, it looks like the single-word form is winning out, though. It's far easier to find examples where online is a single word. I had submitted the application, but the position was already filled. I have submitted the application, and await your feedback.
The Best AI Tools for Business: 15 Platforms to Transform Your Workflow
It integrates with multiple platforms, making it a versatile tool for businesses looking to streamline customer interactions. Elfsight AI Chatbot widget is a user-friendly chatbot solution designed to help businesses integrate an AI-powered assistant into their websites with minimal effort. This platform is perfect for companies that want a simple yet powerful tool to enhance user interaction, engage visitors, answer frequently asked questions and more. A notable feature is its social media scheduler, which positions Visme as a comprehensive tool for both content creation and scheduling across social media platforms. Being a marketing professional, but a non-designer, I always search for easy-to-use tools that make graphic design efficient.
Legal Applications
The tool leverages large language models and tweaks them based on customer conversation history. As a content manager, I often borrowed another department's design resource specifically for video content creation. I’ve used Trello firsthand for marketing projects, including planning social media content and SEO blog posts involving different stakeholders. But I can see it being handy for any small business overseeing a project from start to finish.
ChatGPT Wikipedia
Released by artificial intelligence company OpenAI in 2022, ChatGPT is a chatbot capable of communicating with users in a human-like way. It can answer questions, create recipes, write code and offer advice. On Dec. 5, 2024, OpenAI added the ChatGPT Pro tier for $200 monthly.
AI vs Machine Learning 2025: Key Differences
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AI use cases by type and industry
Waze, a social navigation app owned by Google, uses RStudio Shiny Server Pro to process and visualize complex geospatial data. The solution allows for fast and interactive analysis, as well as the incorporation of statistical analysis and machine learning models. The company has successfully deployed multiple Shiny apps for various groups within the organization, resulting in happy data scientists and decision makers.
Real-time two way language translation
Integrates deepfake technology into film production, enabling realistic digital character creation and storytelling enhancements. AI-driven systems can recognize new malware strains, defend against distributed denial-of-service (DDoS) attacks, and alert companies to vulnerabilities. They act faster than human analysts ever could, learning from each attack to strengthen defenses.
Tinkercad Wikipedia
Foundation models learn from public GitHub, but “every company’s code base is kind of different and unique,” Gu says, making proprietary coding conventions and specification requirements fundamentally out of distribution. The result is code that looks plausible yet calls non‑existent functions, violates internal style rules, or fails continuous‑integration pipelines. This often leads to AI-generated code that “hallucinates,” meaning it creates content that looks plausible but doesn’t align with the specific internal conventions, helper functions, or architectural patterns of a given company. When the researchers compared GenSQL to popular, AI-based approaches for data analysis, they found that it was not only faster but also produced more accurate results. Importantly, the probabilistic models used by GenSQL are explainable, so users can read and edit them.
Top 11 Benefits of Artificial Intelligence in 2025
AI could be used, for example, to assist researchers in developing cures and treatments for illnesses that have plagued mankind for many years. Before we delve into the many possible AI applications and benefits of AI technologies, it’s worth taking a moment to explain what this technology is all about. As it continues to evolve and develop, its influence and importance will undoubtedly grow even larger. And that doesn’t even consider all of the already available apps that use AI to nudge people toward healthier lifestyle choices. You're actually using AI in many ways already, even if you don't realize it. AI can improve productivity, make lives easier, and even improve safety and potentially save lives.
Enhances Traffic Management
Cybersecurity has been a hot topic in the tech world for a long time, particularly with the rapid increase in data breaches and the development of malware. For too long, cyber-defense experts have felt like they’re playing catch-up with hackers and malware developers, but AI could change all of that. The value and benefit of AI technology are particularly clear to see in the field of transport. This is partly read more thanks to the fact that AI, rather than replacing or removing jobs, is opening up countless new working opportunities in diverse fields, from finance to tech. Changes in weather patterns and how animals behave, differences in our atmosphere, and even increases in diseases can be attributed to climate change. Microsoft is also getting into the game with Copilot, an AI assistant designed to help you create documents, presentations, and reports.
Artificial intelligence Massachusetts Institute of Technology
The graph revealed how different pieces of information are connected and was able to find groups of related ideas and key points that link many concepts together. He and his colleagues are now working on incorporating some of these particles into potential treatments for diabetes and obesity, which are two of the primary targets of the ARPA-H funded project. Therapeutics that could be delivered using this approach include GLP-1 mimics with similar effects to copyright. Creating particles that handle these jobs more efficiently could help researchers to develop even more effective vaccines. Better delivery vehicles could also make it easier to develop mRNA therapies that encode genes for proteins that could help to treat a variety of diseases. Moreover, GenSQL can be used to produce and analyze synthetic data that mimic the real data in a database.
What guidelines signify responsible generative AI content creation?
Explore the future of AI content and the critical role of digital watermarking in protecting creators' rights and ensuring content authenticity. The insights and services we provide help to create long-term value for clients, people and society, and to build trust in the capital markets. ClickAcademy Asia is a premier training academy focusing on executive education for professionals in the fields of digital marketing, sales & marketing, and communications. Develop the functionalities of AI tools for streamlining of marketing workflow. For every business I know, a high-converting website is the only website worth having. If you’re going to sink time, money, and attention into a website, you might as well have a final result that gets the results you need.
The 8 best free AI tools in 2025
Need a virtual sidekick to handle tasks, answer questions, or just make life easier? These AI assistants and chatbots are here to save you time and sanity. Text, chat, and code generation using Vertex AI, a unified platform for building and leveraging generative AI, starts as low as $0.0001 per 1,000 characters. Plus, new Google Cloud customers get $300 free credits to use towards Vertex AI. Visit the AI product directory for a full list of AI products, including the monthly limits of Google Cloud free AI tools.
️ Image Generation Tools
It excels at providing up-to-date, sourced answers for research and fact-checking. Plus, with Audio Overview, you can turn your sources into engaging “Deep Dive” discussions—similar to a podcast. Common uses of the API include adding synthetic voice to apps, enhancing customer service voicebots, and improved accessibility user experiences. The first 4 million of processed text in Standard voice is free per month. Cloud Vision AI uses Google's pre-trained machine learning model to easily integrate vision detection features within applications.